As part of the design process of the new logos for The Old Town Temecula Community Theater and Temecula Presents, style guides were created for both entities. Establishing and publishing the carefully evaluated and approved colors and fonts helps to assure the building of both these new brands over the years.
During the 90's, Acxiom® Corporation acquired several companies that had brand equity in their own fields, however the plan was to establish Acxiom as the parent brand in all those fields. Our challenge was to redesign the parent logo and develop a system that would start to build the Acxiom brand equity without losing the existing sub-brand equities.

The parent logo was redesigned to be one PMS color only and specific PMS colors were assigned to the sub-brands.

Because Acxiom believed in the importance of their brand equity, this style guide was produced and given to every Acxiom employee.

To develop products specifically for the infant industry, already successful Suzy's Zoo® developed a sub-brand that played on the parent brand but had it's own set of characters and color palette. A new logo, cast of characters, and color system was developed for Little Suzy's Zoo®.

To assure consistency in all the various manufacturing processes involved with this sub-brand launch, this style guide was produced and delivered to all licensed manufacturers.
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